Digital Field Marketing Executive UK & Ireland

2017-02-17 | Sales and Marketing | The Park Lane Hotel, London

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At a glance

Location

London,United Kingdom

Employment Fraction

Full Time

Reference Code

20410409

Job Description

Starwood Hotels and Resorts Group is currently looking for a Digital Field Marketing Executive, UK and Ireland to join our Marketing team in our Central London offices. As a company that cares about your success, Starwood has developed integrated Talent Management processes that will ultimately lead you rising to the top of your career. We strive to challenge our associates to develop through our world-class learning and development programs, which will support you in your Starwood Journey. Go the extra step, play as a team, do the right thing…This is the Starwood Way! Starwood has developed a comprehensive Hotel Marketing infrastructure to enable its properties to take full advantage of rapidly changing technology, tools, and marketing opportunities. The Digital Field Marketing Executive, UK & Ireland is responsible for the development and execution of the digital marketing plan of a selection of hotels within the Starwood Hotels & Resorts portfolio in the UK & Ireland. This role supports multiple hotels across 6 distinct Starwood brands within the UK & Ireland. The successful candidate will support and report into the Digital Field Marketing Manager, UK & Ireland and is part of the UK & Ireland marketing team based in London. Key job functions • In collaboration with the Digital Field Marketing Manager, monitor and execute the SEO and content marketing strategies for all Starwood properties in UK&I, using tools such as Moz and SEMRush. • In collaboration with the Digital Field Marketing Manager, work closely with sales, revenue management, PR and property teams to execute an individual digital marketing plan for each hotel, focusing on demand generation and high impact digital activities with proven ROI. • Maintain strong relationships with external stakeholders including creative agencies, advertising agencies and online 3rd parties. • Support the distribution and optimization of all online content. • The optimization and merchandising of hotels on online direct channels and external channels (online travel agencies and partners). • The implementation and measurement of demand generation initiatives. • Support the Digital Marketing Manager with the continuous monitoring of paid search marketing performance. • Manage all email marketing initiatives (utilizing and optimizing campaigns sent via the available Starwood communication tools & platforms). • Create a social media calendar per hotel and drive online engagement. • Develop, share and implement best practices within the region and across other Starwood Hotels & Resorts. Supporting Job Functions • Driving digital initiatives Develop and implement all demand generation initiatives required by business needs across all online channels with a view to maximize results. Implement all digital brand campaigns applying to the UK & Ireland Starwood hotels. • F&B Marketing Requirements Execute the digital food and beverage tactical plan across the hotels in line with overall objectives set in marketing plans and in collaboration with UK & Ireland PR team. Manage F&B email colander for the respective food and beverage outlets. • SEO and Content Marketing Increase Starwood UK&I websites ranks by developing a link building strategy using strategic keywords. Collaborate with PR department on digital PR and focus on image optimization. Manage content marketing plan both on owned media & channels and third parties (OTA’s). With the help of the Manager use keyword difficulty tools such a Moz Pro and SEMrush, define and implement a Content marketing strategy to drive traffic and revenue for both hotel and restaurant websites. Ensure content is up to date and consistent on all OTAs such as Booking.com, Expedia, Trivago and HotelBeds. Maximise content completion score for all OTAs to maximize OTAs channels efficiency. Perform regular rank checks and with the help of the Manager use rank checker tools, implement and schedule monthly rank checker reports to be shared with different stakeholders. • Social Media Drive the social media initiatives and ensure there is a strong presence across the different social platforms (Facebook, Twitter, Tripadvisor, Youtube, Instagram etc). Continuously drive engagement with online audiences through an innovative content calendar focusing on stimulating online conversations. Share the content calendar with different stakeholders during monthly meetings. Support selected events with social media activation. Create killer content with a CREATIVE, innovative and “can do” attitude. Create rich media for all properties and venues. With the help of the Manager share Social Media results and best practices. Continuously identify new social media opportunities with different channels and tools: SnapChat, Vine, Whatsapp, Linkedin, etc. • SPG Member Experiences & Engagement Develop and implement digital initiatives and campaigns supporting the company and hotel strategies around acquisition, satisfaction and engagement of Starwood Preferred Guest members (Starwood hotels and resorts loyalty programme). Support the team with online content capturing SPG Member events (Elite, Moments, Local - as appropriate). • Monthly and quarterly reports Develop monthly/quarterly communication updates and wrap-up reports for hotels and regional team highlighting the different digital marketing activities. Professional attributes , skills & experience • Bachelor's degree preferred in marketing, advertising and / or communication. • Two to three years’ experience in marketing/advertising industry with an expertise in digital marketing. Preferred hotel experience with good understanding of how hotels are managed across functions Experience in preparing analysis of site analytics, digital campaigns and trends. • Experience with Google Analytics and Omniture SiteCatalyst is a plus. • Experience with Adobe Suite is a plus (Photoshop) • Basic knowledge of HTML/CSS/Javascript is a plus. • Excellent command of the English language - both written & spoken. • Capable of performing multiple tasks and handle multiple priorities • Creative and innovative thinking, person has to be resourceful and capable to take initiatives. • Great communicator and likes working with a team and employees across multiple functions/departments • Be passionate about digital content and understanding of how to drive content across all available online channels. • Passionate about art, photography, film making or writing a plus. • Superior analytical skills required as well as knowledge of Excel, PowerPoint, Word, Outlook etc. • Desire to set best practices and share successful initiatives across the Starwood Hotels. Are you ready to embrace a better way to experience the world of hospitality and to be challenged to deliver your best? Then come and join us! Benefits Enjoy a variety of benefits including meals in our Staff Restaurants to laundry and dry cleaning service, childcare, optical, and dental plans to name a few… last but not least, discover the world thanks to our discounted hotel rates when travelling and staying in one of our Starwood Properties. Eligibility In line with the requirements of the Asylum & Immigration Act 1996, all applicants must be eligible to live and work in the UK. Documented evidence of eligibility will be required from candidates as part of the recruitment process. To be considered for the Digital Field Marketing Executive, UK and Ireland role please click ‘apply now’ to complete the online questionnaire. This will take approximately 10 minutes and ensure your details are fully registered with Starwood Hotels & Resorts and received by the London Resourcing Team.

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Marriott International is the world’s leading global hospitality company, with more brands, more hotels and more opportunities for associates to grow and succeed. With 5,700 properties, you’ll find us in your neighborhood and in more than 110 countries across the globe. Learn about our 30 hotel brands at www.marriott.com/marriott-brands.mi. Find Your World.™

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Back to search

At a glance

Location

London,United Kingdom

Employment Fraction

Full Time

Reference Code

20410409